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AI Sales Agents and Outbound: Where It Breaks

Krisztian Eyssen, Krisztian Eyssen

AI Sales Agents and Outbound: Where It Breaks

Platform data covering 53 million cold emails shows that campaigns aimed at target groups under 200 people bring roughly twice the reply rate of those over 500. Which is the exact opposite of what automation promises. And that is only the arithmetic — the legal part is harder.

Intermediate Business owner Explainer Marketing & SEO

Sep 12, 2026

Personalization Without Creeping People Out

Krisztian Eyssen, Krisztian Eyssen

Personalization Without Creeping People Out

The same heavily personalized ad scored 4.38 on click intent when the company collected the data openly, and 3.16 when it collected it covertly. What decides is not the degree of personalization but whether the customer understands how you know. And there is a cheap fix for it, which was also measured.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Customer Research from Reviews and Support Tickets

Krisztian Eyssen, Krisztian Eyssen

Customer Research from Reviews and Support Tickets

An analysis of 18,682 Amazon reviews showed that when the language style of a text matches the reader's, conversion goes up — and that a shift in negative content moves the needle harder than a shift in positive content. Your customers' words are not a matter of mood, then. You only have to know where you are allowed to take them from.

Intermediate Marketer Recipe Marketing & SEO

Sep 12, 2026

Email Marketing: Segmentation and Copy with AI

Krisztian Eyssen, Krisztian Eyssen

Email Marketing: Segmentation and Copy with AI

Three pre-registered experiments, 27,500 customers each, on real newsletters: the AI-written email brought in exactly as much as the paid copywriter's. The AI still won — on cost. And meanwhile the open rate, the number everybody watches, has stopped measuring anything.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Ad Creative at Volume: Process, Not Magic

Krisztian Eyssen, Krisztian Eyssen

Ad Creative at Volume: Process, Not Magic

In one peer-reviewed measurement, AI creative had a 0.98% click-through rate against the designer's 0.65%. Eighteen months later it was 3.38% against 3.24%. The advantage held, but it shrank — and in the meantime labelling became mandatory. Those two together decide what is worth doing.

Intermediate Marketer Recipe Marketing & SEO

Sep 12, 2026

Landing Page Copy: Testing Variants Fast

Krisztian Eyssen, Krisztian Eyssen

Landing Page Copy: Testing Variants Fast

You really can write five variants in forty minutes. Which one wins is something 161,358 visitors decide at a 2% conversion rate — and if you want to detect an effect half that size, four times as many. This post is about what to do until then.

Intermediate Marketer Recipe Marketing & SEO

Sep 12, 2026

Building Topic Clusters and Pillar Pages with AI

Krisztian Eyssen, Krisztian Eyssen

Building Topic Clusters and Pillar Pages with AI

The source of the method is a nine-year-old company report with no sample size and no control group. The search engine officially recognises no such signal. And on AI answers there is zero data. It is still worth doing — just not for the reason people give.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Content Briefs That Produce Publishable Drafts

Krisztian Eyssen, Krisztian Eyssen

Content Briefs That Produce Publishable Drafts

The first AI draft is generic because the brief was generic. Seven fields that change the outcome — plus an honest note on which of them measurement backs up and which it does not.

Intermediate Marketer Template Marketing & SEO

Sep 12, 2026

Krisztian Eyssen, Krisztian Eyssen

Tracking Your Brand Visibility in AI

Ask the same question twice and the brand list in the answer repeats **less than one percent of the time**. If you do not know that, everything you measure will be noise. Here is how many times you have to ask, and what stays stable anyway.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Making Your Site Machine-Readable

Krisztian Eyssen, Krisztian Eyssen

Making Your Site Machine-Readable

One provider spells it out in its documentation: if you block their retrieval bot, **you will not appear in their answers**. The training bot is not like that. That one distinction is worth more than all the structured data put together.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

How to Get Cited by AI Answer Engines

Krisztian Eyssen, Krisztian Eyssen

How to Get Cited by AI Answer Engines

There is more advice than evidence around "generative engine optimisation". There are, however, a few controlled studies — and they knock down most of the received tricks. Here is what works, what does not, and what there is simply no data on.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Labelling AI Video: Platform Rules and EU Duties

Krisztian Eyssen, Krisztian Eyssen

Labelling AI Video: Platform Rules and EU Duties

The EU duty has been in force since August 2026; it is not coming next year. What the fine actually tops out at, and who imposes it, is set country by country. Let's go through what has to be labelled, where, and what is a myth. (This is not legal advice.)

Intermediate Business owner Explainer Video & Audio

Sep 12, 2026

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