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Your Weekly AI Routine

Krisztian Eyssen, Krisztian Eyssen

Your Weekly AI Routine

In May 2026, **52%** of the employees surveyed had already used AI for work — **but only 15% daily.** Two thirds of executives call themselves regular users, and in practice that comes to **an hour and a half a week**. This article is about how that hour and a half turns into a weekly routine — and why it is not your own feeling that decides whether it worked.

Beginner Everyone Recipe Work & Productivity

Sep 12, 2026

Competitor Monitoring with AI

Krisztian Eyssen, Krisztian Eyssen

Competitor Monitoring with AI

A weekly automated digest can technically be put together in half a day. The question is not whether it works — it is what you are allowed to monitor, and what you do with what you found out. Because in price monitoring, according to an EU court judgment, even *becoming aware* has consequences.

Intermediate Marketer Recipe Marketing & SEO

Sep 12, 2026

Customer Research from Reviews and Support Tickets

Krisztian Eyssen, Krisztian Eyssen

Customer Research from Reviews and Support Tickets

An analysis of 18,682 Amazon reviews showed that when the language style of a text matches the reader's, conversion goes up — and that a shift in negative content moves the needle harder than a shift in positive content. Your customers' words are not a matter of mood, then. You only have to know where you are allowed to take them from.

Intermediate Marketer Recipe Marketing & SEO

Sep 12, 2026

A Social Media Calendar with AI

Krisztian Eyssen, Krisztian Eyssen

A Social Media Calendar with AI

A month's plan really can be put together in half a day — just not by asking the machine to write thirty post ideas. The method is about topic buckets, not about the number of posts. And the frequency figures everybody quotes do not prove what you think they prove.

Beginner Marketer Recipe Marketing & SEO

Sep 12, 2026

Ad Creative at Volume: Process, Not Magic

Krisztian Eyssen, Krisztian Eyssen

Ad Creative at Volume: Process, Not Magic

In one peer-reviewed measurement, AI creative had a 0.98% click-through rate against the designer's 0.65%. Eighteen months later it was 3.38% against 3.24%. The advantage held, but it shrank — and in the meantime labelling became mandatory. Those two together decide what is worth doing.

Intermediate Marketer Recipe Marketing & SEO

Sep 12, 2026

Landing Page Copy: Testing Variants Fast

Krisztian Eyssen, Krisztian Eyssen

Landing Page Copy: Testing Variants Fast

You really can write five variants in forty minutes. Which one wins is something 161,358 visitors decide at a 2% conversion rate — and if you want to detect an effect half that size, four times as many. This post is about what to do until then.

Intermediate Marketer Recipe Marketing & SEO

Sep 12, 2026

Keyword Research with AI, Without the Fluff

Krisztian Eyssen, Krisztian Eyssen

Keyword Research with AI, Without the Fluff

Ask a model how many people search for a phrase each month and you will get a number. The number is invented. But there are four jobs in keyword research where a language model really is better than any tool — and one where it is measurably worse.

Beginner Marketer Recipe Marketing & SEO

Sep 12, 2026

Transcription and Subtitles: A Working Pipeline

Krisztian Eyssen, Krisztian Eyssen

Transcription and Subtitles: A Working Pipeline

Vendors advertise error rates around five percent. Independent measurements on real, spontaneous speech come out several times higher. Both are true — and the difference is exactly why the transcript has to be reviewed.

Beginner Office worker Recipe Video & Audio

Sep 12, 2026

Turning Long Video into Short Clips

Krisztian Eyssen, Krisztian Eyssen

Turning Long Video into Short Clips

You upload the hour-long recording and get ten finished clips back. The machine really does it — except that by the one independent measurement we have, it picks the interesting bit right once in four. It is still worth it, as long as you know what you are handing over.

Intermediate Marketer Recipe Video & Audio

Sep 12, 2026

Building a One-Minute Video from Eight-Second Clips

Krisztian Eyssen, Krisztian Eyssen

Building a One-Minute Video from Eight-Second Clips

The extend button does not solve it: it has a ceiling of its own, and quality drops along the way. A one-minute AI video is made by editing, and most of the work happens before you generate anything.

Intermediate Creative Recipe Video & Audio

Sep 12, 2026

Krisztian Eyssen, Krisztian Eyssen

Social Visuals at Scale Without Losing the Brand

Making one nice image takes five minutes. Thirty images that still look like one brand when they sit next to each other is a completely different job — and it is not solved by more prompting but by a system.

Beginner Marketer Recipe Images & Design

Sep 12, 2026

Product Photography with AI for Webshops

Krisztian Eyssen, Krisztian Eyssen

Product Photography with AI for Webshops

One good shot plus AI: twenty usable product images in an afternoon. But the workflow is not really about the generating — it is about what you do NOT generate, and about the marking that has to stay on the finished file.

Intermediate Marketer Recipe Images & Design

Sep 12, 2026

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