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Personalization Without Creeping People Out

Krisztian Eyssen, Krisztian Eyssen

Personalization Without Creeping People Out

The same heavily personalized ad scored 4.38 on click intent when the company collected the data openly, and 3.16 when it collected it covertly. What decides is not the degree of personalization but whether the customer understands how you know. And there is a cheap fix for it, which was also measured.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Email Marketing: Segmentation and Copy with AI

Krisztian Eyssen, Krisztian Eyssen

Email Marketing: Segmentation and Copy with AI

Three pre-registered experiments, 27,500 customers each, on real newsletters: the AI-written email brought in exactly as much as the paid copywriter's. The AI still won — on cost. And meanwhile the open rate, the number everybody watches, has stopped measuring anything.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Building Topic Clusters and Pillar Pages with AI

Krisztian Eyssen, Krisztian Eyssen

Building Topic Clusters and Pillar Pages with AI

The source of the method is a nine-year-old company report with no sample size and no control group. The search engine officially recognises no such signal. And on AI answers there is zero data. It is still worth doing — just not for the reason people give.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Krisztian Eyssen, Krisztian Eyssen

Tracking Your Brand Visibility in AI

Ask the same question twice and the brand list in the answer repeats **less than one percent of the time**. If you do not know that, everything you measure will be noise. Here is how many times you have to ask, and what stays stable anyway.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

Making Your Site Machine-Readable

Krisztian Eyssen, Krisztian Eyssen

Making Your Site Machine-Readable

One provider spells it out in its documentation: if you block their retrieval bot, **you will not appear in their answers**. The training bot is not like that. That one distinction is worth more than all the structured data put together.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

How to Get Cited by AI Answer Engines

Krisztian Eyssen, Krisztian Eyssen

How to Get Cited by AI Answer Engines

There is more advice than evidence around "generative engine optimisation". There are, however, a few controlled studies — and they knock down most of the received tricks. Here is what works, what does not, and what there is simply no data on.

Intermediate Marketer How-To Marketing & SEO

Sep 12, 2026

AI Voiceover: Script, Pacing, Emotion

Krisztian Eyssen, Krisztian Eyssen

AI Voiceover: Script, Pacing, Emotion

Eighty percent of the quality of machine narration comes from the text, not from the voice. And there is one fact that makes most guides useless to you: **there is no common markup language** — it differs from model to model.

Beginner Creative How-To Video & Audio

Sep 12, 2026

Lipsync and Dubbing: Your Video in Another Language

Krisztian Eyssen, Krisztian Eyssen

Lipsync and Dubbing: Your Video in Another Language

Most people think it is one service. It is two — and the largest voice provider states in its own help pages that its dubbing does **not** move the mouth. If you do not know that, you buy the wrong tool.

Intermediate Marketer How-To Video & Audio

Sep 12, 2026

Editing AI Video: Multi-Shot and Regional Fixes

Krisztian Eyssen, Krisztian Eyssen

Editing AI Video: Multi-Shot and Regional Fixes

Until now one bad detail meant regenerating the whole clip. Today you can take an object out of moving footage, swap an element, and ask for several shots in one go. There are two limits worth knowing in advance, though — and one of them hits the EU user specifically.

Intermediate Creative How-To Video & Audio

Sep 12, 2026

Character Consistency in Video

Krisztian Eyssen, Krisztian Eyssen

Character Consistency in Video

With stills, a reference almost solves it. With video it does not: the character drifts inside a single clip, and far more between two shots. There is a method — and there is a benchmark that shows where its limit runs.

Intermediate Creative How-To Video & Audio

Sep 12, 2026

Camera Control in Prompts: Movement, Angle, Focus

Krisztian Eyssen, Krisztian Eyssen

Camera Control in Prompts: Movement, Angle, Focus

The model understands film vocabulary — roughly. Six movements land reliably, a few never do. And there is one sentence in a vendor's documentation that explains why.

Intermediate Creative How-To Video & Audio

Sep 12, 2026

Running Image Models on Your Own Machine

Krisztian Eyssen, Krisztian Eyssen

Running Image Models on Your Own Machine

Unlimited generation, no subscription, full control — and a very specific hardware bill. Here is where the line runs, how much VRAM each tier needs, and how many images it would take before this pays for itself.

Advanced Developer How-To Images & Design

Sep 12, 2026

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